How it all started

Let’s be honest, a startup journey can be brutal. We know that. You know that. And the stats confirm it: 90% of all startups fail.

No one is born a tech giant. Apple, Google and Amazon all started in garages. And unicorn startups are exceedingly rare. Aileen Lee made her point when she chose this mythical animal to define startups who are worth $1 billion or more.

There is no shortcuts or magic, just a lot of hard work from people building products, services and technologies that consumers love.

For that reason, we decided to write about our portfolio startups and tell you more about their journey. How they started and where they are now. We will be publishing a series of posts interviewing the founders of Good Morning Italia, BuddyHub, isoshealth and Tomo.

To kick off, have a read about Good Morning Italia, a startup doing great things in Italy...